What the Audit Includes:
- Data Integrity and Accuracy: We thoroughly review your setup to prevent common issues like broken triggers, missing tags, and misconfigured implementations that lead to data loss or inflated metrics (duplicative counts). We verify that all critical conversion and engagement data is being accurately collected.
- GTM Container Health Check: A deep dive into your Google Tag Manager container visibility, checking the firing status of all tags, identifying potential conflicts, analyzing container size and performance impact, and flagging unused elements that clutter your setup.
- GA4 Configuration Review: Verification of your GA4 properties, including data streams, event naming conventions, custom dimensions, and proper audience configurations to ensure you are leveraging the full capabilities of the platform.
- Privacy and Compliance Verification: We check for correct implementation of privacy mechanisms, including consent mode, data anonymization, and cookie handling, ensuring your tracking adheres to current data privacy regulations.
- Pixel Implementation Audit: Review and testing of third-party tracking pixels to confirm they are firing correctly on the appropriate pages and collecting the necessary data points for retargeting and campaign optimization.
- Testing and Debugging: We provide testing and debugging steps to reduce production risks, ensuring all changes are validated before publishing to the live environment, guaranteeing accurate data collection from day one.
Benefits of the Audit:
- Reliable Data: Gain confidence in your analytics data for precise reporting and effective strategy development.
- Optimized Performance: Ensure all marketing campaigns are accurately measured, allowing for better budget allocation and ROI calculation.
- Reduced Risk: Minimize data loss and avoid costly compliance issues related to privacy regulations.
- Clean Setup: Clear out clutter and legacy elements, resulting in a faster and more manageable tag management environment.