This service helps you move beyond assumptions and guesswork by replacing them with evidence, ensuring your marketing decisions are rooted in measurable results, not intuition.
Key Features and Benefits:
- Accurate ROI Measurement: Determine the actual return on investment (ROI) of a recent marketing campaign by isolating its effect from other factors.
- True Impact Isolation: Models account for various factors over time, allowing you to understand what would have happened if a particular campaign had not been implemented.
- Strategic Decision Support: Gain data-driven insights to support strategic adjustments. Use this analysis to optimize marketing campaigns, improve conversion rates, and inform future efforts by identifying which initiatives had a true impact.
- Relationship Identification: The analysis identifies relationships between a test group and comparable "control" groups (e.g., Campaign A consistently drives 50% as many conversions as Campaign B).
- Performance Prediction: Uses established relationships to plot expected performance post-intervention or test start date, creating a synthetic baseline for comparison.
Key Outputs:
- Visual Graphs:
- Original: Plots the observed outcome against the synthetic baseline created by the control groups.
- Pointwise: Plots the difference between the observed outcome and the predicted outcome over time.
- Summary of Impact:
- Actual vs. Predicted: Shows the average daily and cumulative actual values compared to what the model predicted in the post-period.
- Absolute Effect: Displays the average daily and cumulative difference between the actual values and the predicted values in the post-period, quantifying the intervention's true impact.